viral marketing campaigns are much more of a spontaneous combustion, in which a meaning is spread virally; more often in a one-time large distribution. This is usually a ‘learning from your errors’ process as this relies on the target audience to discuss away the idea. There’s no full power over the response because it doesn’t contain a properly defined target audience.
The procedure is sly and crafty and many times, individuals are not conscious that they’re helping in distributing a marketing and advertising message. The good thing about viral marketing, when executed effectively, will be the big boost in brand awareness, which a business benefit from. The hook is there’s absolutely no promise of success in going viral since you cannot fully measure its reach and efficiency.